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Catalog season launch dates are moving back one month

Updated: Sep 25, 2022

2023 seasonal catalogs will launch on Wednesday, March 1, and Friday, Sept. 1

If you’ve been with Scentsy a while, you know that we traditionally release two seasonally themed catalogs each year. Since 2019, those catalogs launched on Feb. 1 and Aug. 1. After careful consideration, we’ve decided to change the schedule back to its pre-2019 cadence. Starting in 2023, we are moving our catalog seasons back by one month to launch in March and September.

Why the change for the catalog seasons?

  • Recent catalog data shows the catalog underperforming in February and August, suggesting the catalog is launching slightly earlier than it should.

  • A decrease in the number of catalog launch parties suggests the catalog is seasonally inappropriate and that we might be missing out on organic engagement.

  • Many have expressed Feb. 1 is too early for spring/summer products as customers aren’t yet thinking of spring and warmer weather.

We’ve consistently heard that after the holiday gifting season, you and your customers are looking for post-holiday sales. So, we’ll wrap up the Fall/Winter Catalog in February with the 10% off sale we regularly hold during the last month of a catalog and get ready to launch the Spring/Summer Catalog on March 1.

When will new season business supplies be available?

To match the new catalog schedule, we’re also making the seasonal business supplies (New Season Sales Kits, catalogs, product lists, fragrance testers and more) available one month later.

What about Double Half-Price Host Rewards in January?

With February becoming our new Spring/Summer Catalog transition month — and in keeping our always-popular 10% off sale — we’re bringing Double Half-Price Host Rewards back to January! Stay tuned for more details.

Discontinued products and Scentsy Club

As always, we’ll publish a list of all products that will be discontinued at the end of the catalog season, giving you and your customers fair warning to grab your faves before they’re gone for good. And if you’re looking to add beloved Scentsy Bars to a Scentsy Club subscription through our Always Get My Bar program, you’ll have until 11:59 p.m. PT Feb. 28 for Fall/Winter Catalog fragrances and until 11:59 p.m. PT Aug. 31 for Spring/Summer Catalog fragrances.

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